Declare your allegiance to the throne! The Los Angeles Kings "Our Crown" Fanatics Premium Alternate Jersey—unveiled in a surprise debut on Opening Night—is now available! 

This new third jersey pays tribute to the franchise's very first look, reimagining the original 1967 crown crest in a modern black, silver, and white color scheme. Worn for special "Silver Saturday" home games, this sweater is the perfect blend of championship history and contemporary L.A. style.

Regal Design Details:

• The Crown Crest: The main feature is the classic, updated crown logo (a slightly tweaked version of the 1967 design), prominently displayed in metallic silver and black on a deep black jersey base.

• Heritage Collar: Includes a classic lace-up collar for an authentic hockey aesthetic, with the NHL Shield at the base.

• Premium Detailing: Features 3D embroidery to elevate the crown's detail, creating a powerful, sophisticated look.

• Elevated Construction: This jersey is the highest level of replica available, featuring a durable, comfortable polyester pique fabric that visually mimics the Authentic Pro jersey.

• Authentic Look: Graphics utilize sewn-down tackle twill with high-definition embroidery, ensuring a crisp, lasting, game-ready aesthetic.

• Fan-First Fit: Designed with a tailored fit and includes an authentic tie-down fight strap inside the lower back.

Wear the crown and stand with the Kings as they begin the next chapter of their reign. Proud to wear Our Crown!

PRE-STITCHED

Our pre-stitched method features Tackle Twill letters and numbers that are custom-made to match your jersey. These elements are carefully aligned and glued down to the fabric, then secured with a heat press, ensuring a clean and durable finish.

HAND STITCHED

With hand-stitched customization, we take the process a step further. After the Tackle Twill letters and numbers are custom-made and applied using the heat press, each piece is sewn directly onto the jersey, providing added durability and a professional, handcrafted touch.

Customized In-House by CoolHockey’s expert production team. Exclusive use of tackle twill fabric to ensure style and durability. All customization elements licensed and approved by the NHL & NHLPA

Washing Guidelines:

• Machine wash cold: Ensure the jersey is cleaned gently without shrinking or damaging the fabric.
• Use only non-chlorine bleach, when needed: Chlorine bleach can cause fabric discoloration and weaken fibers.
• Tumble dry on low heat: To prevent shrinking or heat damage, use a low-heat setting when drying.
• Avoid dry cleaning: The chemicals used in dry cleaning can affect the integrity of the jersey’s materials.
• Touch up with a cool iron: If needed, gently iron the fabric to smooth wrinkles, but keep the temperature low.

Extra Care Tips:

• Wash and dry inside out: This protects the jersey’s graphics and logos from wear and tear during the wash cycle.
• Remove promptly after wash: Taking the jersey out of the washer immediately prevents wrinkles and excess moisture buildup.
• Do not iron over decoration: Avoid ironing over logos, numbers, or names to maintain their appearance.
• Wash with similar colors: This prevents color bleeding and keeps your jersey vibrant.